SEO is an acronym that stands for “search engine optimization.” That looks almost esoteric to those who are new to conducting business online or doing Internet marketing. It is really quite simple. Search engines send out “spiders” to index websites. Once a website is a part of a search engine’s index, it starts showing up in search results for various search terms.
Those search terms are “keywords” when used in the content of a website. When a keyword consists of more than one word, it is sometimes called a “keyphrase” or a “long-tail keyword.” These longer keywords are starting to become more popular due to the search habits of users. Keywords should reflect what the content on a page is about.
In fact, with search engine algorithm updates, it is vital that those keywords relate directly to the content. If they don’t, search engines figure it out fast and can remove a website from the index. Today’s SEO is defined as keywords relevant to a site’s content. Without that relevancy, the SEO renders itself useless in terms of increasing quality page hits.
By not thinking through SEO best practices at the beginning of your campaign, you can cause some serious problems from the start. Not considering natural search can be detrimental to any website, which is why search engine optimization is becoming an imperative part of Internet marketing. There are ways to teach yourself, and there are also online SEO training classes that you can take, in order to get started.