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Using Pinterest to Increase Retail Sales for Small Businesses

Today’s world is a world of social networking, what with the advent of Facebook, Twitter, Tumblr, YouTube, Bebo, Instagram, and Google+.

If you are a small business and you are looking for the best social media network, making your choice could get a bit difficult. You can pick one or two of the leading networking sites or you can try something new such as Pinterest.

It’s Time to Get Interested with Pinterest

Just picture yourself surfing online and then you come across an item that you would want to go back to in the future; rather than bookmark the site or have it printed out, why not use Pinterest?

Pinterest takes social sharing into a whole new level when it was launched in 2009. Initiated by Cold Brew Labs Inc. under Ben Silbermann’s direction, the site was bound to be successful with this former Google employee’s leadership.

Businesses should get very interested with Pinterest because the numbers have already spoken – in January 2012 alone, the site has achieved an all time high of 11 million visitors which is twice more than its unique visitors two months earlier.

increase retail sales

It was also noted that Pinterest viewers spend more time on the site as compared to LinkedIn (Pinterest users spend about 100 minutes as opposed to just 19 minutes for LinkedIn).

Pinterest, in essence, is a website which allows online pinning. The concept of having a bulletin board in your office is what’s been developed with this website. Pinterest saves your pins to an account that you can access later on. And just like any other social network, you are also allowed to follow friends and pin things that they have pinned onto your own Pinterest board.

Now’s the time to get started. First, you would want to set up a Pinterest account. Go to the Pinterest site and ask to be invited. Do either this or you can ask a friend who already has Pinterest to send you that most wanted invite. There is currently a waiting list so you might want to speed things up by doing the latter.

As soon as your account becomes live, you can have the Pin It button installed onto your browser toolbar. Click on this button to pin things that you see online. It is also very easy to upload pictures to your account and share it with your friends.

As a Retailer, What Am I Supposed to Pin?

While you can pin anything that you want, it would be wise to create and organize boards which you can share in the most visual way – from pictures of your products to videos, audios, and slideshows. Friends or clients can then repin what’s on your board and the repinning could go on and on. This is a good way of driving traffic to your retail business.

Here are a few tips that can help you get started with Pinterest and start using it on your small business –

  • Make good use of the About section on this site. This will greatly help your account when it comes to search engine results. Do not just describe what you offer, include your location as well.
  • Connect your Pinterest account to your existing social networking accounts such as Facebook or Twitter. Do not forget to add the company’s URL.
  • As you set up pinboards, make sure to name them after your type of business, services and products. If you are selling apparels, then you must create pinboards for topics that center on apparels.
  • Make use of visual contents. Work on your graphics or uploaded pictures. Do not just upload things, make sure that what you are sharing is visually tempting.
  • Add descriptions to each of your pins. While you do this, do not forget the rule of keyword density. So if you are selling shoes, you might want to use the words shoes more than once rather than saying – this is way too cute.
  • Make use of hashtags to describe your pins. This is an effective way of helping customers find what you are selling.
  • Upload quality pictures by using at least 300×300 size and up.
  • Lastly, do not disregard the importance of adding a Pinterest button on your business website. This will allow your viewers to pin and share.

There are now a lot of marketing tools that businesses can utilize in order to obtain more revenue. Ignore this tool and you do it at the peril of your small business. After all, it’s a dog eat dog world out there!

About the Author: Jenny is a writer for Focused Umbrella (

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