When it comes to building a successful website, it’s true that it’s largely all about content. Quality information, solid business practices, and incredible products are the most important things when it comes to building a clientele and keeping their business.
However, you could have the best products showcased on the most expertly designed website in the world, but it won’t amount to a hill of beans if people don’t know it’s there.
SEO (search engine optimization) is the key to delivering your products right to the very people who are most interested in experiencing them via search engines like Google, Yahoo, and MSN.
Here’s more on how you can use SEO can help increase your conversion rates, as well as your web traffic.
Select Proper Keywords
Rule number one of effective SEO strategy is the importance of selecting properly targeted keywords and then expertly weaving them into the structure of your website so that the search engines recognize it as an authority in your niche.
More people finding your site via relevant searches translates into more sales for you! Finding out which keywords and key phrases are the best picks can be accomplished with some simple research using either SEO software or free resources offered online, such as Google’s keyword research tool.
On Page Activities
Once you know which keywords you would most like to target, it’s important to keep your website consistently stocked with both quality evergreen content and frequently updated content produced with those keywords in mind.
Most webmasters choose to install a few handy resource pages that are written to be keyword-rich, as well as set up a keyword-optimized company blog that is updated several times a week either by staff or by hired freelance writers for starters.
Off Page Activities
You can also help to build your site’s SEO ranking by building a strong catalog of backlinks. Backlinks help to boost the authority of your website in the eyes of the search engines by showing them that it’s a trusted resource in your established niche.
A backlink catalog can be successfully built via such methods as uploading resource articles containing your link to article databases, guest-blogging for related sites, or link exchange deals.
Social Networking Activities
Last but definitely not least, it’s important to build your company’s presence on all the major social networking sites such as Facebook and Twitter. People these days look to their peers more often than any other source for recommendations and advice.
This includes in regards to the products they should buy. Building and successfully maintaining the right collection of social networking profiles can help to build your business in ways you never imagine possible before.
You may also want to consider enlisting a qualified SEO agency in your quest to get stellar results you can really count on.
Author Bio: Brian Taylor is the VP, Business Development at Forix SEO in Portland, OR. Forix offers affordable and ethical SEO services in Portland helping small businesses with their Internet marketing needs.