In order for you to generate revenue with your website, you need an offer. For example, service-based businesses offer services. Online retailers offer products for sale. If you’re a blogger, you need an offer.
The good news is that these days there are literally tens of thousands of offers you can put on your blog. However, you should do so judiciously and plan out the campaign carefully.
The following are 7 steps you can take to start earning plenty of money on your blog quickly.
Step 1: Get an Offer – Choose a product to promote
The product you promote can be either a product you created or sourced that sells well or a product your promote as an affiliate.
What I look for in a product to promote as an affiliate:
It’s a high quality product. I buy it, try it and use it extensively. I also read online reviews, forums and retailer sites to learn about what other users have to say.
It offers an excellent commission. Obviously high commissions are good, but I also like recurring commissions.
The product must sell well. You may have to test it first before building out your full campaign.
Finally, if you have an existing website/blog, your product selection must fit topically with your website.
Step 2: Publish an excellent review
There are non-helpful reviews and then there are extremely helpful reviews that genuinely help readers make a buying decision. When you write a review, put yourself in the shoes of readers researching their purchase so that you end up with a high-quality review.
- What would I want to learn about?
- What are the pros?
- What are the cons?
- What are the benefits?
- Will the product solve my problem or do what I need it to do?
- Is customer support decent?
- How does the product work?
- Is it difficult to assemble, install, download, use?
These are the types of questions you need to answer when publishing a high-quality review. These are the key questions readers will have. Give them what they need to know.
Moreover, demonstrate in some way you use the product. It could be examples and/or videos. Include demonstration of the product if possible.
Be as balanced as possible. List genuine cons with the pros. No product is perfect. Let readers know exactly what they’re in for. The key is that you publish a helpful, insightful and genuine review.
Step 3: Publish complementary articles linking to your review
Hopefully in time your review will attract traffic automatically from the search engines. However, don’t bank on it. Start a traffic generation campaign by publishing complementary articles on your blog and as guest posts.
What are complementary products?
Suppose you promote software you use. You could publish software comparison charts, how-to articles (and videos), buying guide articles … essentially content that prospective purchasers will search for and want to read as they research their purchase.
Step 4: Attract subscribers to your e-mail list
E-mail marketing is a topic on its own. However, don’t bank solely on sales directly from your website. Attract readers to sign up to your newsletter and in future e-mails send them to your review.
Within your e-mail content you can include your complementary articles as well that inform readers. Remember to demonstrate you use the product and like the product.
Step 5: Publish a press release announcing your review
Press releases can get you a great deal of traffic quickly and in the long term. Once your review is published, announce it to the world so that more people will find it.
Yes, you can announce a product review with a press release. I do it all the time.
Step 6: Publish press releases announcing complementary articles
Suppose you publish a detailed buying guide for the product line in which your product is part of. You could publish another press release announcing your buying guide. In the press release set out the information that your buying guide contains.
Step 7: Be patient
If your website is new, it will take time to build momentum. However, if you have an excellent review of a product that sells, all you need to do is get targeted traffic to that review and/or your newsletter sign up from. That’s it.
You could easily earn a living with one excellent product and 30 to 100 complementary articles published on your website and as guest posts all supported with press releases. In time traffic will materialize, your links will be clicked and you’ll generate sales.
About the author: Jon Dykstra publishes B2Web which is all about using WordPress for building high-quality websites and blogs.