Are you getting the biggest bang for your marketing buck?
Are the techniques you’re using securing you the biggest ROI? Or are you failing to reach your full online potential?
“But SEO is complicated!” I hear you cry. True, it can be tricky if you’ve not been properly taught. But an effective online marketing strategy is about much more than optimizing your websites for the search engines.
Here are a number of customer focused marketing techniques your business should be employing:
1. Local search
Gone are the days of the telephone directory and shop window advertisement. If you want customers in your local area to find your business, you have to broaden your horizons.
Local search marketing involves claiming your address on Google Places or Bing’s equivalent. This enables your customers to find you by location when carrying out an online search. If you’re most powerful customer base is in your local area, this is one method you can’t afford to miss.
2. Remarketing and retargeting advertising
For ecommerce retailers, nothing is more frustrating than an abandoned cart.
Whatever the reason your prospect had for leaving, all is not lost. Remarketing and retargeting adverts give you a second chance to recapture this customer.
Depending on how you set them up, site visitors will be shown the exact product they were browsing on your site. This helps remind them of your website, and direct them back to the cart. By recapturing lost sales today, you can really boot your ROI.
3. Social media
Social media marketing is big news. If you’re looking for an SEO-free way to market your business online, this is it. Setting up a Facebook and Twitter business account costs nothing, but can help you maximise your sales.
Post your latest offers, promote exclusive discounts, and share your content with an engaged and interested audience. By using social media to drive visitors to your website, you can increase your visibility on the web.
Email marketing is far from dead. In fact, it remains one of the most effective ways of boosting your sales and driving traffic to your website. Why? Because it is targeted, personal, and interactive. It allows you to convey specific messages, to specific customers, and encourage a specific action.
As long as your eshots don’t appear spammy, they can be one of the most powerful tools in your online marketing arsenal. Produce a regular, engaging newsletter that your customers want to read, offer them unique deals, and generally share stories of use and interest.
5. Content marketing
‘Content’ is a buzz word in the marketing world, and a technique that is becoming increasingly important. Quality onsite content – in the form of a blog as well as your web pages – coupled with offsite marketing, is a highly powerful strategy.
Content marketing can do more than raise your profile. It can help you become an authority figure in your niche. Authority figures are reliable, and reliable companies attract customers. If you’re not creating killer content, you should be.
Pay-per-click (PPC) marketing is an efficient way to drive traffic to your site. If you’re looking for immediate results, this is the online marketing technique for you. Using a set of targeted keywords, your PPC adverts will appear in prominent positions on the SERPs.
Paid search marketing remains one of the most effective marketing techniques when it comes to driving traffic. It is then down to your website, to convert these visits into returning customers. Above all; PPC is affordable.
You only pay when someone clicks on your ad, and you set the budgets. This can help you grow your website at a rate – and budget – that is suitable for you.
7. Mobile optimization
With an increasing number of customers visiting your website from a mobile or tablet, it is imperative you’re optimized for mobile. Responsive and mobile website design ensures that everyone who visits your site, gets a great user experience.
If you want to maximise your marketing and boost your sales, this is the way to do it. This can help to slash your bounce rate and boost your conversions. This is after all, the point of your marketing and promotional efforts.
Online marketing won’t go away any time soon. In fact, if your company is failing to make the most of the Internet – you’re missing out. These techniques are powerful and easy to implement today, so what are you waiting for?
About the author: This guest post has been supplied by Superdream, a digital agency in the Midlands. They specialise in online marketing and advertising, web development, and creative services. To find out more, visit their website today.